Building trust with their customers is a major concern of any marketer. I have different kinds of people land on my blog. Some come from Twitter, Facebook, or through Youtube. They have seen something and want to see more. But then there are those people who have known me for years. They come to look at my blog and and are puzzled. Then I get a message. So Joe, what are you selling?
I love this response. Means I am doing the right thing. I am building trust, attracting people to my content and they are bouncing around in it absorbing some I hope. These folks are not quite right. I do have a link at the top of the page in yellow on the right hand side that leads to a great program for which I am an affiliate. But it isn’t conspicuous it doesn’t jump out and bite you. I don’t lead with, buy this. I lead with, come in and find what you need, ask what you want, get the help you need.
Good so people are looking at your stuff. They are trusting you they see your name, they see good information.
Ah, but what about Distrust
Building Trust that you have been doing can be undercut by distrust that your people may feel. If trust is fast or helps your business move right along, distrust will slow and stop your business altogether.
So what does that actually mean? If you promote a program with claims that are unsubstantiated. By cutting corners and saving time you are likely not saving time and advancing your business but setting your business back not driving it forward.
D. Hochman quotes one of her mentors as saying: “To go fast go slow, to go slow go fast.” Think about it and think about it hard. Don’t push the edges. Building trust is a gradual thing. Keep your information reliable and your ethics front and center and you will grow.