Category: Marketing (page 1 of 2)

Good Habits – in Your Business

Good Habits in your new business cannot be overstated.

I noticed this when I retired to a home business.  In my job there were things that I did everyday.  There was a plan laid out for me.   I did what I was told to do.   And my supervisor gave me feedback about the quality of my work.

Good Habits

Choose Your Path to Good Habits

 

My supervision was always at a distance and I knew I could change what I was doing within certain parameters to improve what I was doing,  perhaps getting a better result.  But the end results, and to some extent,  the daily routine was set.  I arrived at so and so a time.   Went to lunch at a time and you left in the afternoon at a particular time.

A change in my routine came when I visited people in their homes.  Great for me allowed me to move out of the office.

When I Retired

The routine came to an end when I retired and all those good habits went out the window.   I had to make my own routine.  I wanted the business, I wanted the income from the business but I found focus and staying on task my biggest problem.  How to know exactly what to do when I sat down to work every morning.  I could work for three hours here, two hours here and three or four there.  I had no problem to sit down to work.  But knowing exactly what do each time I sat down was the problem.  I needed to be better organized.

Here is where the importance of good habits comes in.  When I was first retired I was not, could not work productively.  I was not properly focused

Then I got in the habit of planning my day BEFORE it began.  What would I do first, second, third.  By putting my tasks in order (and there always more than three) I was able move effortlessly from one thing to another.  And maintain my focus.  My focus is to do things that will help drive traffic to my  business and encourage people to look. 

Then coach those who are interested,  helping them to achieve their own goals.  Easy, straight forward and helpful for everyone.

I Still Organize 

I still organize my day, now often more than one day at a time. But now since I am use to doing it in this way I find it easy to organize and I can move easily from one item to another.  But I am still suggesting that first thing in your working day you review what your plan is for that day.  Write your plan down!

Think of one problem you have with your small business.  Everyone has their own problem.   What ever it is you can you establish a routine that will turn into a habit to solve that problem.  Oh, more than one problem.  Not a surprise is it?   Try to solve one problem at a time, remember the focus part.  That second or third problem will not go away.   Establish good habits are just what you need but easier and more effective to do it one at a time.

Send me a  comment  tell me of an ah-ha movement have or some help  you still need with this idea.

 

 

 

Work at Home Business – Six figure income

A Work at Home Business can yield you a six figure income. It is certainly doable today.   But you need to be careful with what you start.

Those of you who have been following me for a while know I have been in the home business industry since my retirement in 2013.

But recently I was introduced to this:    business    I was skeptical, I looked around and around couldn’t find anything wrong with it.  In fact I found many positive things to share with others who I know are working hard to make a good living online.

Your Work at Home Business can yield you a good income or drag you down day by day.   Contact me to get the support from myself and our group.

Mindset First, sure you got that right?

1/  First is your mindset.  Are you going to go all in with your new work at your home business or are you playing at it.  You need to know that your business will work and you must work consistently at your business to be a success.   Any business demands this kind of Attention and Action on the part of the owner to insure a successful outcome.  Mindset is more important than a good business you say?  I get feed back here.  But it is True.

Without a positive mindset no matter what business you are in you are likely to fail.   Mindset not there yet?  I get help here you can too.   Get your mindset  where it should be.   Or contact me directly for support.

2/  Next it is so important to find a great opportunity.  That is a given.   This is the one I’m finding really good.  Take a look if you like but focus on your mindset and then your business.

Combining a good work at home business opportunity along with the continued positive mindset and the consistent action will help insure your ultimate success.

Worrying About Future Events

Worrying About Future Events?   Why would you worry about sea sickness?  If it is going to happen it is going to happen.

We live in an isolated area of southeastern Labrador. When we go OUT to a major centre we have to take a ferry for 1 1/2 hours then drive 4-5 more hours to get to Walmart, actual shopping malls, the Vet, which is why we went this past week and other services not available locally.

Don't be overwhelmed by problems that may happen. If the problem occurs fix it.

Our ferry the Apollo crosses the Strait of Belle Isle between Blanc-Sablon Quebec and St. Barbe, Newfoundland

 

 

It is mid October the fall of the year the weather is changing the winds are rising and there will be days, sometimes days on end when the ferry cannot make the crossing.  As it was both going and coming were rough crossings much talk about meds for sea sickness much thought and worry about it.

Me I went to sleep, woke up a couple to times. Some of those around me were not sick but were clearly expecting to be any minute.  They were worrying about future events.

It hit me that this behavior is very much like many of us in our businesses. We are thinking and expecting trouble, problems of all kinds with our business. Just like those dithering about the sea sickness that they might have enroute.

They waste energy talking and thinking about problems that they don’t really have. We see people otherwise good business people struggle and do nothing as they are afraid to risk anything, even their time, to make a project work.  And certainly not money to learn new skills or new programs that would make their business better and better.

Your fear comes from thinking about what will happen, not what is actually happening.  If you do this YOU are worrying about future events.   Watch the present, stay in the present and the sea sickness and the rest will pass away.  When a problem presents itself in the present then act on it, fix it.  But don’t sit and worry about what might happen.

Help is around for you.  Support is around for you.   Look at what you can do look at the help that is available from me and others in my group.

Customer Traits – Just Who Your Customers Are

I cannot stress enough how important it is to carefully examine your customer traits.  Who exactly are your customers.

When I first started my business I was told to find my avatar.  I didn’t understand it.  Didn’t understand why I was told this.  As I saw it then it was my job to get as much content out there in as many different ways as I could.  I needed also to  plaster my links around.  Some people would of click on them.  Some might buy and I would make money.  Excellent, that was the plan.

Ah, but why would anyone who doesn’t know me click on that link above that I just plastered there.  And even fewer would look at that offer carefully if  they don’ t know me at all.  The link is there, it is clickable but few would use it.  Better to draw people in gently,  painstakingly, and let them see what you are like, what you know and they can make a judgement on how you can help them.   Use your email list, use your blog, fan page, videos and other social media to draw people to you.

Avatar, Customer Traits

The Avatar I Was Picturing

 

 

Many of us know this and understand it.  But I for one missed the piece on the avatar.   Being VERY specific on what and who your customer really is.  The word avatar confused me.  I pictured the movie, which I never saw, and had NO IDEA what what the movie was about or how the idea of an avatar for your business was important.

The help I received showed a very specific way of looking for my customer traits or business avatar.   So much so that it got down to the type of clothes they wore, what their Google searches were.  Everything they liked and didn’t like, their relationships.  A whole pile of stuff that was frankly exhausting to do.

Get Started on Your Customer Traits

But, once you get into it.  Once you start it is great.  You can’t stop you will be dragged along and your customer traits will become clearer and clearer to you .

Suddenly you get excited and realize that much of what you have been doing hasn’t been that effective.

You were doing something and that was important.   It is much better than doing nothing.  You learn something you don’t just sit on it you put it to use.  You may, in many cases,  find that it wasn’t exactly what you should have done.  Not wrong just needing adjustment.

Now I have a clear avatar I know exactly who my customer is.  I can place my content out there now like bread crumbs.   Those who find my content helpful will follow me.   I can adjust my content to the customer traits and point to how I can help solve their problems.

This is REALLY the issue.  You need to solve problems for people.  Without knowing who you expect to attract and what their problems are how can that work?

What does this mean for you?  I am suggesting that if you don’t have a detailed idea of exactly  who you think you are serving, who you want to attract to your business that you get that done.  It will save you time and help insure your business gets a better start.   Think about who you want to attract, exactly, who you want to attract.

 

New Businesses Fail – Why

When new businesses fail the question always is why?  I’m hoping you want to explore this question with me and meet others on our team.

A group of us meet in a hangout on a Monday night at 8:00 pm eastern time.   And for next several weeks we will be focusing on this question:  “Why Do People Fail In Business.” That’s the topic for this week and its a part of a series “How To Build an Online Business From Scratch”.

The hangout is normally about one hour on a Monday at 8:00 pm eastern time a small group will go at this question along with others who can connect in the chat section.  This next week we will address new businesses fail and why they do fail.

Main Points:

  1. I don’t have enough Money
  2. I’m too busy no time
  3. I don’t have any experience
  4. I might fail and don’t want to fail
  5. I think that market’s saturated

You will by, the end, see possibilities.  And see how you can get your business started.   Can’t disclose it now but it really is easier than you think, no mumbo jumbo here just clear thinking and a clear path and the support you need.

Doesn’t matter what you are doing or not doing now.  You will benefit, fit this one hour into your schedule now.  Monday 8:00 pm eastern.

Need to connect with me now?   Or join my news letter to stay in touch with this important information and much more.

Building Trust – Building Trust Is a Gradual Thing

Building trust with their customers is a major concern of any marketer.   I have different kinds of people land on my blog.  Some come from Twitter, Facebook, or through Youtube.  They have seen something and want to see more.  But then there are those people who have known me for years.  They come to look at my blog and and are puzzled.  Then I get a message.  So Joe, what are you selling?

I love this response.  Means I am doing the right thing.  I am building trust, attracting people to my content and they are bouncing around in it absorbing some I hope.  These folks are not quite right.   I do have a link at the top of the page in yellow on the right hand side that leads to a great program for which I am an affiliate.  But it isn’t conspicuous it doesn’t jump out and bite you.  I don’t lead with,  buy this.  I lead with,  come in and find what you need, ask what you want, get the help you need.

 

 

 

Good so people are looking at your stuff.  They are trusting you they see your name, they see good information.

 

Ah, but what about Distrust

 

Building Trust that you have been doing can be undercut by distrust that your people may feel.  If trust is fast or helps your business move right along, distrust will slow and stop your business altogether.

So what does that actually mean?  If you promote a program with claims that are unsubstantiated.   By cutting corners and saving time you are likely not saving time and advancing your business but setting your business back not driving it forward.

D. Hochman quotes one of her mentors as saying:  “To go fast go slow, to go slow go fast.”  Think about it and think about it hard.  Don’t push the edges.  Building trust is a gradual thing.  Keep your information reliable and your ethics front and center and you will grow.

 

 

Marketing Competitors

We examine what is needed to deal with marketing competitors, but first a little story: George and Joe are camping when a bear suddenly come out and growls.

George starts putting on his tennis shoes.

Joe says, “What are you doing? You can’t outrun a bear!”
George says, “I don’t have to outrun the bear – I just have to outrun you!”

It is the same with your marketing competitors.

It may be crowded. You may have a lot of competition.
You may be thinking you can’t catch a break?

But you don’t have to beat all your marketing competitors – you only need to set yourself apart from the rest of them to attract higher quality customers that want to work with you.

Do how you set yourself apart you say? You already know if you have been taking our training. The use attraction marketing over a period of time will insure that people notice you and want to know what you are up to.

There are many places to put your content. All sorts of social media, blog, websites lots of places.

I presently use my blog, Facebook Fan page, my Twitter accounts, and Youtube channel.  At present these are the places I am using but expect to expand to other platforms just like you will eventually.

You Really Aren’t Using Attraction Marketing?

Not using attraction marketing? So tell me how you are doing. I fully understand I was in the same situation. I use to just put my link out there, I did cold calling the whole deal. But I learned that attraction marketing works better. I certainly allows you to feel better at the end of the day. I love it when people chase me instead of the other way around. The money is better too.

Don’t think it works? I have people now joining my list, subscribing to my Youtube channel who I have never had direct contact with or talked to. They are sitting there watching what I am doing. Probably seeing the problems with their own business. Some of them, many of them may contact me, this week, next month, many months from now. Doesn’t matter when, but when they do they know what I am about and what I’m doing and they want to start NOW. But most of all they want help and they know I can offer it.

I have experienced only some of that so far but I know as I continue to put out good content that I will continue to have the opportunity to help others. You know that I will be suggesting that you do the same. Suggesting because it works.

Talk to you soon.

Can’t Do Everything – But You Can Do Something

Congratulations you have just started but remember you can’t do everything, at once anyway.  Doesn’t seem like a problem?   Oh, but it is.  There is so much that you can learn so much that you can and will grow.  You just can’t imagine it now.

Push the button you see below on the website after you have started.

Can't Do Everything But I Can Do Something

Ready to start click here.

OK you start there.  You go down it says to pick ONE marketing strategy and work on that one until you have it down well then move on.

First you must set up your system

So you dive into the training and then begin to set up your system. Connect the pieces together.  You must set up your autoresponder so you have someplace to send your leads.  You have a free autoresponder in your system but if you want a stand alone one you must order that separately.  There are advantages each way.   Contact me I can advise you.

You should start your blog.   No matter if you are writing in your blog, putting videos in your blog or a mixture of the two.  Or using it for other media.  These set up issues should occupy you a day or more.

Not sure what to put in your blog.  Start off with a short intro about you and your family, maybe a picture or two and or a video.

Interestingly one of the other leaders in our group spoke last night about a person in his group who was not following proper set up procedures.  He said that this new person had started their business and first thing bought several hundreds of dollars worth of traffic.  That is one way of getting traffic and would be alright BUT they had not set up their autoresponder.    When that traffic starts coming in it is not going to do that new person any good as it will not be flowing to the right place.  This leader called and explained it to this person.  He checked back later and it had not been fixed.

I really don’t understand why anyone would not properly set up.  It is sort of like  ordering a piece of furniture online and having it delivered to the wrong address,  deliberately.   Mistakes will be made.  You and I will make lots of mistakes but hopefully we learn from them and fix  them right away when we discover them.  That traffic will be delivered those leads will be delivered and go to the wrong address when the system isn’t set up correctly.

OK, my rant is finished, enough said, you can’t do everything but certainly don’t do that!!

Then you can begin to focus on what kind of marketing strategy you want to use.  Very important that you focus on only one at a time.  Learn it well, learn it fully and then move on to learn and use another strategy along with the first one.

Personally I choose Twitter as my first strategy.  I was very familiar with Twitter and so naturally went there first.  Only recently using my  Facebook Fan Page .

The title of this post is:  You Can’t Do Everything.  The point I am making is one of the (small) problems you will have is that after you are up and running.  Then there will be a Tuesday afternoon training and a Wednesday night training then more and more all good bits of training.  Facebook lives all sorts of things you want to see.

All of them giving great information about what these trainers, these very successful people, are doing.  But you soon realize that the new stuff that someone else is doing is often not what you are trying to master now.  I’m only suggesting that you be more selective in what you listen to and watch.  Remember I lived through this.  I wanted to cram everything I could into me as fast as possible.  You are probably the same.  However I found that much of the new material did not apply to what I was mastering now.   By not focusing on what you want to learn now you take the chance you will become overwhelmed, distressed and not understanding why you feel the way you do.

Focus, Focus

So think about it.  Do your basic set up of the system prior to any marketing work, common sense that.  Then choose a marketing system and work and work, learn and learn.  Learn about that way of marketing until you have mastered it and then move on.

Oh, don’t just learn act, use that knowledge, use that system you are learning about.  Get those leads flowing in to your autoresponder.

Understand that many of the training bits that are available to you will not help you in your journey as it is now.  The less experienced you are the less helpful this shot gun approach is to you.   I thought I should attend everything I possible could.  No, pick and choose.  But you really need to use what time you have to move your business along and keep it as focused as possible in my opinion.

You Really Can’t Do Everything.  But don’t let that stop you from doing, and doing and doing, the key is focus.

 

 

Business Components – 3 Critical Parts of Your Business

I’m saying that when everything is stripped down.  There are only three main business components in your business.

The question came up,  just how many parts, as it seems so complicated.   Some have said to me:  There is just so much involved in my business how can I cope with all of it?

I will go further and say that even when your business is up and running you can still feel pushed.  Then all of a sudden you are using a new part of the system.  Or selling a new product.   Something new that takes you away from the norm of what you were thinking and doing before.  Confusing, could be.

I will agree that at the beginning it feels that way.  You feel overwhelmed with what you see.  Everything feels new and everything is part of the new business components you have to master.    And you have to master them quickly for the people to start coming into your business.

Now wait a minute.  In your mind you are seeing people and money coming into your business sort of together all jumbled together.  But really if you can break your business down you can get a better grasp of what is happening and what you need to do.

Your Three Business Components

Break your business down into three part, YES only three business components:

1.  Lead generation – simply finding people who may be interested in your product or service.

2.  Conversion – Moving them from a lead or prospect to a customer.  They buy something from your or your company you have a conversion.  Your first conversion will likely be to get them on your email list.

3.  Continuity – Encouraging them to keep buying your product or service or more of your service or products.

Stop now for a few minutes.  No I mean really stop and think about what is going on with your business now.   Again two ways to look at it:   1.  Your business is ongoing and you have sales and you are thinking.  This guy has nothing for me, I’m doing just fine.

Now wait a minute:  You STILL need to break down your business into these three parts as above.  Take a few minutes and see what parts are in your business and how they are working.  Just humor me now, you can thank me later.

Usually at least one part isn’t working as well as the other parts.  Examples, you have lots of people to talk to but your conversions are poor.  Or people like the idea and buy in but never stay, your continuity is poor.  Lots of different parts that could be improved in any business.  Think about it.   You can improve your business with careful examination.  You want to improve don’t you?

The Second Way

Number 2.  You are that new person who is overwhelmed with everything.  Too much training, right now too much, for your needs.  You just can’t see how this new exciting business that you started.  That you have great need for in your life.   Can possibly succeed as you don’t know what to do next.  Stuff flying at you from every direction?  Your head is spinning?  It has occurred to you to just stop what you are doing, cut your losses and go watch TV or whatever else you would ordinarily do at this time.

Now just wait a minute.  We have all felt this way.  Those who are making great amounts of money, have lots of time freedom and those of us just beginning to make a regular income.  You too can follow us but you have to get over this hump first.

So start by breaking down your business into these three categories.   You need people to share your message with.  This is where you put people on your new email list unless you plan to deal with everyone on the phone.  Then onward to conversion and finally number three continuity we will leave alone for the moment.

 

 

When you start the very helpful program I am in now there is button on the inside at the beginning you should push, it says:  NEW?  Start here.   And it begins your journey to success.  However this program although it acknowledges this problem can still give you more than you need at the beginning.  The program suggests you choose, and master, only ONE way of getting leads before you move on to the next method.   Certainly what you should do.  Choose and master only one method before moving on.

Secondly you need somewhere to send those leads.  Again this program gives you ways to give valuable information that your leads will want and will trade their email for this information.   This is the conversion you want at first, just to get people to step up and show interest in the kinds of business information you have.

Your autoresponder will then send your mailing list an email regularly, the term is drip on them.  These drips at the beginning will include emails from the company, later you will learn to write your own,  giving your list other information to keep them interested.  Mixed in will be suggestions that they purchase something.  It certainly is possible that you would get a sale or two depending on how many leads you put through your system at the beginning.  You are provided with everything you need and shown with excellent video training how to set things up.

You have a full business system almost from day one.   First the a way to get the leads, second a way for the leads to find out what you do and get a chance to purchase something from you.  Realizing that it takes a while for anyone to buy.  That’s why your list is so important and the emails keep going out regularly to inform, entertain and keep your name in front those on your list until they either buy from you, or unsubscribe.

The first two critical parts of your business components are now taken care of.  You have lead generation and conversion that you can get up and running with a relatively short period of time.   The last part of the business components is the continuity.  How are you going to keep your people buying from you.  Right now at the beginning.  Don’t think about it.  It will come and will come easily.  I will save that for another time.  You aren’t there yet.

Finally think about dividing all the tasks that you are told to do into those three business components.  Do this as a way to organize your thoughts and calm your mind.  I can only say it worked for me.  Also getting your mindset going in the right direction is so important.   You are getting it now?  Your mind and what is on your mind is the key to your business whatever that may be.  Keep your mind under control and your focus on your business and nothing can stop you.  This post just a tool to that end.

So you really want to know what this magical program is that I am in?  Maybe, maybe not.  If you do there is a yellow button on the top right hand side of all the pages on this blog.  Click that yellow button:  “Yes Let Me In”  Take some time to look.  If you are really ready to fix things,  you won’t be sorry.

 

 

Start Business Avoid Excuses When Starting Your Business

When I think about the words start business the quote from Mark Twain comes to mind:  “The secret of getting ahead is getting started.”

Seems so simple this whole idea is simple.  You simply start business or you don’t start your business.  Takes no brains to grab onto that idea.  But I have found over the years when I helped people with home businesses most initially rejected the idea.

I could never understand why most people said no.  To me it made so much sense.  Even though before I never found much success I knew that as I learned I would soon put together all the parts and finally succeed with a home based business.  I never failed to start business after I had seen and vetted a good opportunity.  Starting for me was never the problem.   Staying with it was a problem for me.  You must stay until success achieved.

Three reasons I have often been given is: They don’t have the time. They don’t have the money to start.  And they have no time for business must spend more time with family.  Think about what I said in the video to understand these better.

Finally please remember there are only two mistakes you can make on the way to success.   First mistake is to not start your business and the second mistake to quit prior to your success.

Use my contact link above in the blog.  If you need my support either for your under performing business or a new one just ask.   That is what I am here for.

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