I’m saying that when everything is stripped down. There are only three main business components in your business.
The question came up, just how many parts, as it seems so complicated. Some have said to me: There is just so much involved in my business how can I cope with all of it?
I will go further and say that even when your business is up and running you can still feel pushed. Then all of a sudden you are using a new part of the system. Or selling a new product. Something new that takes you away from the norm of what you were thinking and doing before. Confusing, could be.
I will agree that at the beginning it feels that way. You feel overwhelmed with what you see. Everything feels new and everything is part of the new business components you have to master. And you have to master them quickly for the people to start coming into your business.
Now wait a minute. In your mind you are seeing people and money coming into your business sort of together all jumbled together. But really if you can break your business down you can get a better grasp of what is happening and what you need to do.
Your Three Business Components
Break your business down into three part, YES only three business components:
1. Lead generation – simply finding people who may be interested in your product or service.
2. Conversion – Moving them from a lead or prospect to a customer. They buy something from your or your company you have a conversion. Your first conversion will likely be to get them on your email list.
3. Continuity – Encouraging them to keep buying your product or service or more of your service or products.
Stop now for a few minutes. No I mean really stop and think about what is going on with your business now. Again two ways to look at it: 1. Your business is ongoing and you have sales and you are thinking. This guy has nothing for me, I’m doing just fine.
Now wait a minute: You STILL need to break down your business into these three parts as above. Take a few minutes and see what parts are in your business and how they are working. Just humor me now, you can thank me later.
Usually at least one part isn’t working as well as the other parts. Examples, you have lots of people to talk to but your conversions are poor. Or people like the idea and buy in but never stay, your continuity is poor. Lots of different parts that could be improved in any business. Think about it. You can improve your business with careful examination. You want to improve don’t you?
The Second Way
Number 2. You are that new person who is overwhelmed with everything. Too much training, right now too much, for your needs. You just can’t see how this new exciting business that you started. That you have great need for in your life. Can possibly succeed as you don’t know what to do next. Stuff flying at you from every direction? Your head is spinning? It has occurred to you to just stop what you are doing, cut your losses and go watch TV or whatever else you would ordinarily do at this time.
Now just wait a minute. We have all felt this way. Those who are making great amounts of money, have lots of time freedom and those of us just beginning to make a regular income. You too can follow us but you have to get over this hump first.
So start by breaking down your business into these three categories. You need people to share your message with. This is where you put people on your new email list unless you plan to deal with everyone on the phone. Then onward to conversion and finally number three continuity we will leave alone for the moment.
When you start the very helpful program I am in now there is button on the inside at the beginning you should push, it says: NEW? Start here. And it begins your journey to success. However this program although it acknowledges this problem can still give you more than you need at the beginning. The program suggests you choose, and master, only ONE way of getting leads before you move on to the next method. Certainly what you should do. Choose and master only one method before moving on.
Secondly you need somewhere to send those leads. Again this program gives you ways to give valuable information that your leads will want and will trade their email for this information. This is the conversion you want at first, just to get people to step up and show interest in the kinds of business information you have.
Your autoresponder will then send your mailing list an email regularly, the term is drip on them. These drips at the beginning will include emails from the company, later you will learn to write your own, giving your list other information to keep them interested. Mixed in will be suggestions that they purchase something. It certainly is possible that you would get a sale or two depending on how many leads you put through your system at the beginning. You are provided with everything you need and shown with excellent video training how to set things up.
You have a full business system almost from day one. First the a way to get the leads, second a way for the leads to find out what you do and get a chance to purchase something from you. Realizing that it takes a while for anyone to buy. That’s why your list is so important and the emails keep going out regularly to inform, entertain and keep your name in front those on your list until they either buy from you, or unsubscribe.
The first two critical parts of your business components are now taken care of. You have lead generation and conversion that you can get up and running with a relatively short period of time. The last part of the business components is the continuity. How are you going to keep your people buying from you. Right now at the beginning. Don’t think about it. It will come and will come easily. I will save that for another time. You aren’t there yet.
Finally think about dividing all the tasks that you are told to do into those three business components. Do this as a way to organize your thoughts and calm your mind. I can only say it worked for me. Also getting your mindset going in the right direction is so important. You are getting it now? Your mind and what is on your mind is the key to your business whatever that may be. Keep your mind under control and your focus on your business and nothing can stop you. This post just a tool to that end.
So you really want to know what this magical program is that I am in? Maybe, maybe not. If you do there is a yellow button on the top right hand side of all the pages on this blog. Click that yellow button: “Yes Let Me In” Take some time to look. If you are really ready to fix things, you won’t be sorry.