Tag: Joe Wissler (page 1 of 3)

Good Habits – in Your Business

Good Habits in your new business cannot be overstated.

I noticed this when I retired to a home business.  In my job there were things that I did everyday.  There was a plan laid out for me.   I did what I was told to do.   And my supervisor gave me feedback about the quality of my work.

Good Habits

Choose Your Path to Good Habits


My supervision was always at a distance and I knew I could change what I was doing within certain parameters to improve what I was doing,  perhaps getting a better result.  But the end results, and to some extent,  the daily routine was set.  I arrived at so and so a time.   Went to lunch at a time and you left in the afternoon at a particular time.

A change in my routine came when I visited people in their homes.  Great for me allowed me to move out of the office.

When I Retired

The routine came to an end when I retired and all those good habits went out the window.   I had to make my own routine.  I wanted the business, I wanted the income from the business but I found focus and staying on task my biggest problem.  How to know exactly what to do when I sat down to work every morning.  I could work for three hours here, two hours here and three or four there.  I had no problem to sit down to work.  But knowing exactly what do each time I sat down was the problem.  I needed to be better organized.

Here is where the importance of good habits comes in.  When I was first retired I was not, could not work productively.  I was not properly focused

Then I got in the habit of planning my day BEFORE it began.  What would I do first, second, third.  By putting my tasks in order (and there always more than three) I was able move effortlessly from one thing to another.  And maintain my focus.  My focus is to do things that will help drive traffic to my  business and encourage people to look. 

Then coach those who are interested,  helping them to achieve their own goals.  Easy, straight forward and helpful for everyone.

I Still Organize 

I still organize my day, now often more than one day at a time. But now since I am use to doing it in this way I find it easy to organize and I can move easily from one item to another.  But I am still suggesting that first thing in your working day you review what your plan is for that day.  Write your plan down!

Think of one problem you have with your small business.  Everyone has their own problem.   What ever it is you can you establish a routine that will turn into a habit to solve that problem.  Oh, more than one problem.  Not a surprise is it?   Try to solve one problem at a time, remember the focus part.  That second or third problem will not go away.   Establish good habits are just what you need but easier and more effective to do it one at a time.

Send me a  comment  tell me of an ah-ha movement have or some help  you still need with this idea.




Change Yourself – Changing Yourself Is Easy

Change Yourself, seems to be the goal of everyone today.  And really it is easy. If you think changing yourself is hard consider how hard it would be to change someone else?  Definitely easier to change yourself.

Change Yourself

To be successful you must change yourself.




Your online business, you want to start it but you never quite get it going.

That new job you were going to apply for, but never did.

You want to lose weight, exercise more, whatever it is that you want to do but aren’t doing.  All these simple changes that could be put in place but never do get done.

I’m going to suggest three simple ways to get this done.
1. Have it clearly in your mind WHY you want to change.

2. Are you certain that you are really ready to change?

3. As you see the change happening what would the positive outcomes be? Would it really be important to you and your, new, life after change to have this change take place?

Use This to Think About Your New Business

#1 why you want the change. First you are thinking about the income and how that money will help your family and yourself.

#2 tells you to be certain you want this change. Most of you may have been an employee in a business but never the manager or owner of the business?

My point is with a business where you are the owner YOU are the one responsible for its success. You lack skills, you can hire skills, but you MUST PROVIDE the drive and the consistent effort.

You cannot act or think like an employee. When your hours are up you are going home not to think much about your business until the next day.

But as a business owner especially a new business owner that is not how it works. You must make it work whatever it is as you often don’t have others to do it for you.  Again the question.  Do you want this change?  Maybe your answer to more income for your family is for you to get a part time job? Maybe being responsible for your business is just not for you?

Finally with #3. What would happen if your ran a successful business. Probably take over a year to get a good return, perhaps several years.  However when you succeed the income would be significant for you and your family.

The outcome would be better for the business over the part time job. That part is true but it would take some time for the results of the business to be clear.

The question really is can you be an entrepreneur?   If you are stuck in the employee mindset you need to free yourself from it.   A crucial point here. If you can’t start thinking like a business person and loose the employee mindset you will not be able to run a successful business.  Make the right choice for you.

Feel you need some help deciding?  Contact me.  We can talk about what you might do and be connected with others who are working through this problem.

Can There Really Be a Right Time?

You are waiting for the right time but, can there really be a right time? Starting your home business.  Is just that a matter of starting your business.    So many of us agonize over if or when or what to start that we never do it.  We never start at all.

So what are you doing if you aren’t working on your business?

Hopefully you are working and have some sort of job. But some of you are thinking about escaping the job more and more. Time to be with your family, time to do the things you really want to do, money to pay off the debts that are hounding you now, money for upcoming retirement, money in retirement, money to help your kids, money for travel. I hear all sorts of reasons why you need more income in your life. And yet many cannot, will not commit to a home business that will fullfil those needs.

So what is your secret I am asked? There is no secret. Just treating your business like a business, not some hobby that you do when there is nothing else to do. A business that you do everyday, that is so much a part of you that you are thinking about ways of doing, ways of improving all the time. You can take a break, after all you are boss, but you will find yourself thinking and doing little bits here and there even though you are on holiday.

Those of you who are working, stay working, do your business outside of working hours. Your job is funding your business until your business can fund you. Don’t leave your job to quickly. Make sure your business is solid and dependable then leave your job, if you wish.

You have no business until it starts and no success until you can commit to it fully.

So I’m encouraging you to start your business, whatever it is. But at the end what happens if you don’t follow through? You have lots of reasons for not starting your business. Too busy, too tired, too costly all reasons I have heard. What I have found is that those who have not started, have gone back to the easy path, the path of least resistance.   They got their little raise, maybe they got laid off or downsized. But most are exactly where they were when they considered the business, six month, one year, two years later. They say two things: Oh, you are still at it?  And secondly express surprise that you are making a good income and regret that they didn’t start.  The result:  Some want in right away, some are still stuck and they cannot bring themselves to commit to a home business and make it successful.  The question again is:  Can there really be a right time to start your business?  Of course there is a right time, now is the right time, a month ago was the right time.

Where are you in all of this?  You have started but not really committed to make it successful. Better do that now.

You haven’t started? Better start but most importantly where ever you are make sure you realize that you must change and commit to making your business work, doing whatever is necessary and getting the help you need to make it work.

Start now.





Customer Traits – Just Who Your Customers Are

I cannot stress enough how important it is to carefully examine your customer traits.  Who exactly are your customers.

When I first started my business I was told to find my avatar.  I didn’t understand it.  Didn’t understand why I was told this.  As I saw it then it was my job to get as much content out there in as many different ways as I could.  I needed also to  plaster my links around.  Some people would of click on them.  Some might buy and I would make money.  Excellent, that was the plan.

Ah, but why would anyone who doesn’t know me click on that link above that I just plastered there.  And even fewer would look at that offer carefully if  they don’ t know me at all.  The link is there, it is clickable but few would use it.  Better to draw people in gently,  painstakingly, and let them see what you are like, what you know and they can make a judgement on how you can help them.   Use your email list, use your blog, fan page, videos and other social media to draw people to you.

Avatar, Customer Traits

The Avatar I Was Picturing



Many of us know this and understand it.  But I for one missed the piece on the avatar.   Being VERY specific on what and who your customer really is.  The word avatar confused me.  I pictured the movie, which I never saw, and had NO IDEA what what the movie was about or how the idea of an avatar for your business was important.

The help I received showed a very specific way of looking for my customer traits or business avatar.   So much so that it got down to the type of clothes they wore, what their Google searches were.  Everything they liked and didn’t like, their relationships.  A whole pile of stuff that was frankly exhausting to do.

Get Started on Your Customer Traits

But, once you get into it.  Once you start it is great.  You can’t stop you will be dragged along and your customer traits will become clearer and clearer to you .

Suddenly you get excited and realize that much of what you have been doing hasn’t been that effective.

You were doing something and that was important.   It is much better than doing nothing.  You learn something you don’t just sit on it you put it to use.  You may, in many cases,  find that it wasn’t exactly what you should have done.  Not wrong just needing adjustment.

Now I have a clear avatar I know exactly who my customer is.  I can place my content out there now like bread crumbs.   Those who find my content helpful will follow me.   I can adjust my content to the customer traits and point to how I can help solve their problems.

This is REALLY the issue.  You need to solve problems for people.  Without knowing who you expect to attract and what their problems are how can that work?

What does this mean for you?  I am suggesting that if you don’t have a detailed idea of exactly  who you think you are serving, who you want to attract to your business that you get that done.  It will save you time and help insure your business gets a better start.   Think about who you want to attract, exactly, who you want to attract.


Life Isn’t a Remote Get Up and Change the Channel

Life Isn’t a Remote Get Up and Change the Channel, was the class motto when I recently attended a high school graduation.  I knew one of the graduates for a number of years but hadn’t seen him since he was in grade 8.

What a difference!  He was a young boy then, now six foot 3 inches well over 200 pounds.  And a really nice young man.

So lets examine this motto in full:  Life isn’t a remote, you must get  up and change the channel yourself.  These young people have realized that at least their future lives will not be easily manipulated without their full input.

No more asking mom or dad, no more fooling around the edge of a decision. If you are going to change  your life;  go off to school, get work, change your job,  fall into and out of different relationships.  All the sorts of things a young person just out of high school will likely be doing or thinking of doing soon.  All of these things involve them making the move themselves.

They can’t wait for the  school to call them and ask them to come, they have to apply well ahead of time.   Few employers will come and ask a young person to come and work for them, you have to go and apply.  You, the young person must take action.

If the young person wants to work for themselves, just like adults they have to take action to make it happen.  If you have been reading my blog you know where I am going with this don’t you?

These young people already know this truth that many of us adults struggle with all the time.  The taking action piece.  Well really these young people are talking the talk.  If they will walk the walk is another question, and only time will tell for them.

But for the rest of us?   For goodness sake if you are sitting there thinking about why you can’t have your own business.  Consider your WHY.  Why do I want a business, a home based business.  Certainly those needs that you have for a business out weight the excuses, yes excuses you have for not starting your business.

Remember,  Life Isn’t a Remote Get Up and Change the Channel?  So like these young people are doing, get up and change the channel of your life.  If you don’t take action what happens?  Nothing happens, next month, next  year, two, three years from now you will have the same problems.  Perhaps the same job with the same concerns you have now.

Think about these young people.  They know they must change.  The rest of us, we are older stuck in our ways?  Yes perhaps but you can change, you can push your limits.  You will grow when you are uncomfortable, out of your comfort zone.   These changes are big enough in our lives that you can’t just use the remote. You have to get right in there and take action.


New Businesses Fail – Why

When new businesses fail the question always is why?  I’m hoping you want to explore this question with me and meet others on our team.

A group of us meet in a hangout on a Monday night at 8:00 pm eastern time.   And for next several weeks we will be focusing on this question:  “Why Do People Fail In Business.” That’s the topic for this week and its a part of a series “How To Build an Online Business From Scratch”.

The hangout is normally about one hour on a Monday at 8:00 pm eastern time a small group will go at this question along with others who can connect in the chat section.  This next week we will address new businesses fail and why they do fail.

Main Points:

  1. I don’t have enough Money
  2. I’m too busy no time
  3. I don’t have any experience
  4. I might fail and don’t want to fail
  5. I think that market’s saturated

You will by, the end, see possibilities.  And see how you can get your business started.   Can’t disclose it now but it really is easier than you think, no mumbo jumbo here just clear thinking and a clear path and the support you need.

Doesn’t matter what you are doing or not doing now.  You will benefit, fit this one hour into your schedule now.  Monday 8:00 pm eastern.

Need to connect with me now?   Or join my news letter to stay in touch with this important information and much more.

Building Trust – Building Trust Is a Gradual Thing

Building trust with their customers is a major concern of any marketer.   I have different kinds of people land on my blog.  Some come from Twitter, Facebook, or through Youtube.  They have seen something and want to see more.  But then there are those people who have known me for years.  They come to look at my blog and and are puzzled.  Then I get a message.  So Joe, what are you selling?

I love this response.  Means I am doing the right thing.  I am building trust, attracting people to my content and they are bouncing around in it absorbing some I hope.  These folks are not quite right.   I do have a link at the top of the page in yellow on the right hand side that leads to a great program for which I am an affiliate.  But it isn’t conspicuous it doesn’t jump out and bite you.  I don’t lead with,  buy this.  I lead with,  come in and find what you need, ask what you want, get the help you need.




Good so people are looking at your stuff.  They are trusting you they see your name, they see good information.


Ah, but what about Distrust


Building Trust that you have been doing can be undercut by distrust that your people may feel.  If trust is fast or helps your business move right along, distrust will slow and stop your business altogether.

So what does that actually mean?  If you promote a program with claims that are unsubstantiated.   By cutting corners and saving time you are likely not saving time and advancing your business but setting your business back not driving it forward.

D. Hochman quotes one of her mentors as saying:  “To go fast go slow, to go slow go fast.”  Think about it and think about it hard.  Don’t push the edges.  Building trust is a gradual thing.  Keep your information reliable and your ethics front and center and you will grow.



Masters Golf Tournament – As Seen from Afar

The Masters Golf Tournament is an important event for us every year.  We live in Forteau,  a small town on the south eastern coast of Labrador,  in northeastern Canada.

Every year about this time I enjoy watching at least part of the Master from Augusta Georgia.  Not because I am a big golf fan but because it shows so starkly the differences between the two places only 1700 odd miles apart as the crow flies.

While watching the Masters Golf Tournament.   I can look out my bay window and watch the snowmobiles go across our lawn still buried well under the snow.

     Within another week  or so the snow will soften up so that the trail across our lawn will be unusable.  But there will still be enough snow around especially at higher elevations for those to get around.  Note looking on the second picture how there are no trees to fall over on the wires.  There is no lush growth here now.  There will be thick growth later on but not the lush green growth that you see in Georgia now in early April.

How do I feel about living here in the frozen north?  Now there is a combative phrase!  As a child and young man I suffered from many allergies and health issues made worse from living further south.  I have been healthier in many ways living in this sort of place.  Certainly living a slower life style is helpful.   While it didn’t seem to help my heart probably because of the stress of my job.  Living here clearly made me a happier person.   Happier than if I was still trying to live in a faster paced urban area.

We have now lived in Forteau almost 26 years.  Chose to retire here.  It is  not seen as a retirement haven.  But it is quiet, OK isolated, but for the most part and has the basic things for living a happy life.  The communications are mostly good so we can talk to relatives.   I can conduct my home based business here in the same way I could in a larger center.  Glad I am here and glad I can continue to live here enjoying these moments like the yearly Masters Golf Tournament that brings back memories of childhood spent in warm lush surroundings.


Marketing Competitors

We examine what is needed to deal with marketing competitors, but first a little story: George and Joe are camping when a bear suddenly come out and growls.

George starts putting on his tennis shoes.

Joe says, “What are you doing? You can’t outrun a bear!”
George says, “I don’t have to outrun the bear – I just have to outrun you!”

It is the same with your marketing competitors.

It may be crowded. You may have a lot of competition.
You may be thinking you can’t catch a break?

But you don’t have to beat all your marketing competitors – you only need to set yourself apart from the rest of them to attract higher quality customers that want to work with you.

Do how you set yourself apart you say? You already know if you have been taking our training. The use attraction marketing over a period of time will insure that people notice you and want to know what you are up to.

There are many places to put your content. All sorts of social media, blog, websites lots of places.

I presently use my blog, Facebook Fan page, my Twitter accounts, and Youtube channel.  At present these are the places I am using but expect to expand to other platforms just like you will eventually.

You Really Aren’t Using Attraction Marketing?

Not using attraction marketing? So tell me how you are doing. I fully understand I was in the same situation. I use to just put my link out there, I did cold calling the whole deal. But I learned that attraction marketing works better. I certainly allows you to feel better at the end of the day. I love it when people chase me instead of the other way around. The money is better too.

Don’t think it works? I have people now joining my list, subscribing to my Youtube channel who I have never had direct contact with or talked to. They are sitting there watching what I am doing. Probably seeing the problems with their own business. Some of them, many of them may contact me, this week, next month, many months from now. Doesn’t matter when, but when they do they know what I am about and what I’m doing and they want to start NOW. But most of all they want help and they know I can offer it.

I have experienced only some of that so far but I know as I continue to put out good content that I will continue to have the opportunity to help others. You know that I will be suggesting that you do the same. Suggesting because it works.

Talk to you soon.

Must Change Yourself – Yes, You Must Change Yourself

Certainly I would agree that you must change yourself.  Sounds pretty sharp as I don’t know you at all.

Two reasons:

1/  If you are reading this you probably have some interest in your home business or want to establish a new home based business.

2/  Most of us will agree that if we want to change our circumstances, and have a really successful business, we will have to change ourselves.  How are we going to start or change our businesses if we stay the same?  The same habits the same thoughts and all the same actions would seem to lead us with the same results.  No progress at all.

Some of you may not have thought you signed on to the must change yourself idea when you started your home based business?  If the idea bothers you and you think you can’t or aren’t willing to change yourself.  Simply move on.  Stop reading, cancel the bookmark to this site, stop your business and perhaps find another job to fill your time.  When, if, you are ready later and feel that you must change yourself come back and join me.

Continue to Change 

As for me I have changed and continue to change myself constantly I hope.   There are many aids to mindset and getting your mind out of thinking like and employee and into an entrepreneurial way of thinking.   Not sure what I’m saying here?  Ask me about this.  One of the best tools for me is the Deep Abyss.   There is a small cost for this so you may want to find other free things to which I can point you.  Or you can consider subscribing to the Deep Abyss, your choice.


The idea that you must change yourself is not really hard at all.  Everyday when I get up.  I say prayers as usual.  Sometimes with my wife many times by myself.  Then I go in and listen and/ or read for self development.  We need to be learning all the time.   We not only need to learn about what to do but what others have thought about how to get our minds working as business owners .

Not a big deal, this isn’t school.  Some of us had a bad experience in school and don’t like to think of ourselves as life long learners.   As business people however,  home based business people, we must  constantly work to learn more about what we can do to improve our business.  Our competitors are learning we better be the same.

Get Over Yourself – Everyone Knows They Broke the Mold When They Made  YOU

The vision I have is that I am molding myself into a successful home based business person.  You too, you will gradually mold yourself into the business person you want.  The advantage here is:  You choose the mold.


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