So you want to use Twitter as a source of leads? I certainly have and I can tell you it works.
You need to share a range of content on Twitter–not simply text. The network supports a great deal of various media formats that can be
embedded right in your tweet to get Twitter Leads, including:
Text: This short, sweet and basic type of tweet is great for updates, information, facts, well as asking your audience questions or expressing
Images: Boost your message with a picture that will impact your tweet. Photos attract attention getting more engagements and interactions for
Videos: If a picture’s worth a thousand words.
A well done video clip is worth millions. Videos, if integrated right into your message, can work wonders to place your message before the right audience. Embed short but yet informative and entertaining videos for
Slideshares: Slideshare is an advantage for visual details. With slide decks, you can present much content in a way that is easy to understand.
Hyperlinks: If you have an important piece of web content that you need to include use a hyperlink. Remember now the hyperlink is NOT included in your 140 characters. You also need to consider adding a hashtag or
two if there is room to boost its reach, as well as to give a clear idea of what the link is leading to and what your product or service may be about.
If Twitter is used well, it can drive tons of traffic to your website, Twitter Leads. However simply tweeting the title of the post a link back to your web site isn’t going to work.
You need to be imaginative when crafting tweets to promote your blog posts, video clips, and various other content. All of this care will lead to Twitter Leads. Here are some ways to get even more clicks on
your tweets: Remember Keep it short: Make it short, a short tweet has a higher conversion ratio than a longer tweet. Get their attention and move on. A tweet that is read will more often be retweeted and
that connects you the rest of their followers.
Quote your blog post or your message if possible. Try using a teaser from your post or from your webpage. The quote should be pithy but congruent with the info they will find at the end of the link.
Include statistics if possible: People love facts especially those that can be supported by stats that can support your argument. This adds credibility to your ideas.
Utilize #hashtags wherever possible: Hashtags are an excellent way to reach members of your industry who don’t follow you (yet). By using hashtags that your sector uses it will attract others who have not seen your material yet and will help you attract followers. The site:
will help you understand the use of hashtags and finding the most effective ones for your use.
You should use @mentions: If your message mentions any publications or market influencers make certain to mention them in your tweet. They’ll be pleased and also there’s a good chance they’ll share it as well, so you’ll reach their entire audience.
Request a share: This is an excellent practice to get your tweets retweeted. Merely ask the viewers of your tweet to retweet the post. Tweets that request RTs are most likely to get them.
Don’t ask, don’t get, ask.
Promote your tweets: Want even more exposure than you’re receiving from what you are doing now? Promoted tweets will certainly increase your visibility with just a small investment. It is easy to do, easy to control and easy to stop when needed. I haven’t personally promoted tweets but I know others who are doing it successfully.